Ado

Through his photographic work, Ado (the pseudonym of filmmaker Jean-Martin Gagnon) explores images from VHS tapes to capture the nostalgia of a bygone era. By manipulating the video, he creates colorful portraits, delving into the body through blurs, glitches, and image overlays.

Inspired by the glitch art movement, Ado exclusively works with analog media, capturing a noisy, grainy, and heavily pixelated aesthetic that contrasts with the pursuit of perfect definition in the digital age.

In his nude series, Ado juxtaposes poetry with the commercialization of the female body by repurposing images from the pornographic sections of closed video rental stores. Through this process, he breathes new life into magnetic tapes, preserving a part of audiovisual memory before it fades away forever.

In his artistic approach, Ado reinvents notions of beauty and aesthetics, offering our eyes a haven in deliberate imperfection. He transforms raw images into gentle and poetic works, acting as a soothing balm for retinas fatigued by the clarity of 4k and the abundance of screens.